LinkedIn is testing a new suggested feeds feature that could change how users discover professional content on the platform.
The new test gives selected LinkedIn users access to additional feeds focused on specific topics, trends, and professional interests. Instead of relying only on the standard LinkedIn home feed, users may see recommended content streams based on the topics they follow, engage with, or are likely to find relevant.
The move appears to be part of LinkedIn’s broader effort to increase content discovery and keep users more engaged inside the app.
What Are LinkedIn Suggested Feeds?
LinkedIn suggested feeds are alternative content feeds that highlight posts, updates, and conversations around specific subjects.
These feeds may be recommended to users based on their professional interests, activity, and trending news topics. For example, a user who regularly engages with marketing, artificial intelligence, hiring, leadership, or business strategy content may see suggested feeds related to those areas.
The goal is to help users find more relevant discussions without having to manually search for them.
LinkedIn Wants to Become a Bigger News and Information Platform
LinkedIn has increasingly positioned itself as more than just a networking and job search platform. In recent years, the company has focused heavily on professional content, creator tools, newsletters, video, and industry conversations.
The suggested feeds test fits into that strategy.
By giving users more ways to browse topic-specific content, LinkedIn can encourage people to spend more time exploring posts, commenting on updates, and following discussions that match their professional interests.
This could also help LinkedIn compete more directly with other social platforms that use recommendation-driven feeds to surface content beyond a user’s immediate network.
Why Suggested Feeds Matter for Creators and Brands
For creators, marketers, and company pages, LinkedIn suggested feeds could open up new visibility opportunities.
If LinkedIn expands the feature more widely, posts may have a better chance of reaching people who are interested in a topic, even if they do not already follow the creator or brand. This could make topic relevance more important than ever.
Brands may need to focus more carefully on niche content areas, strong keywords, and clear subject matter positioning. Posts that clearly align with professional topics may be more likely to appear in recommended feeds.
For example, a B2B brand posting about AI, workplace trends, leadership, or digital marketing could benefit if LinkedIn begins grouping and recommending content around those themes.
LinkedIn Previously Tested Alternative Feeds
This is not the first time LinkedIn has experimented with different feed formats.
The platform previously tested alternative feeds designed to help users discover more content outside the main home feed. That earlier test did not appear to become a major permanent feature, but LinkedIn now seems to be revisiting the idea with a stronger focus on suggested topics and professional news discovery.
The latest version may give LinkedIn a better way to organize its growing volume of content.
LinkedIn Engagement Continues to Grow
LinkedIn has reported continued increases in platform usage and engagement, which gives the company more reason to improve how content is recommended.
As more users post, comment, and share updates, LinkedIn needs better ways to surface relevant content. Suggested feeds could help solve that problem by organizing conversations around key themes instead of relying only on the main algorithmic feed.
This could also encourage users to explore more professional communities within the platform.
Who Can Access LinkedIn Suggested Feeds?
For now, LinkedIn suggested feeds appear to be available only to selected users as part of a limited test.
According to the report, some users attending the Cannes Lions festival were included in the experiment. LinkedIn has not yet announced a full public rollout, but early feedback has reportedly been positive.
That means the feature could expand to more users in the future if LinkedIn sees strong engagement from the test group.
What This Means for Social Media Marketers
Social media marketers should watch this test closely.
If LinkedIn suggested feeds become a larger feature, the platform’s content strategy may shift toward topic authority. Instead of simply posting general updates, brands and creators may need to build clearer content pillars around specific professional themes.
To prepare, marketers should:
- Create posts around focused industry topics
- Use clear keywords in LinkedIn posts
- Build authority in specific niches
- Track which topics drive the most engagement
- Post timely commentary on relevant industry news
Suggested feeds could reward accounts that consistently publish useful, topic-specific content.
Final Thoughts
LinkedIn’s suggested feeds test shows that the platform is still looking for new ways to improve content discovery and increase user engagement.
For users, the feature could make it easier to follow important industry updates and professional conversations. For marketers and creators, it could create new opportunities to reach audiences beyond existing followers.
While the feature is still in testing, LinkedIn suggested feeds could become an important part of the platform’s future content experience if the company decides to roll it out more widely.