Meta is expanding its artificial intelligence features on Facebook with new tools designed to make search, content creation and photo editing more interactive.
The update introduces AI Mode, a new Facebook search experience powered by Meta AI, along with fresh creative tools for photos, videos, camera roll sharing suggestions and AI-powered profile image edits.
The move shows how Meta is continuing to bring AI deeper into Facebook as the company looks for new ways to keep users searching, creating and sharing inside the app.
Facebook Gets a New AI Mode for Search
One of the biggest updates is AI Mode, a search feature that uses Meta AI to answer questions based on public content shared across Meta’s apps.
Instead of only showing a traditional list of search results, AI Mode is designed to surface responses based on public conversations, recommendations and opinions from places like Facebook Groups and Reels.
That means users may be able to search Facebook for more experience-based answers, such as recommendations, local tips, product opinions or community discussions.
Meta says the goal is to give users answers that are grounded in what real people are publicly saying across its platforms, rather than generic web-style search results.
This could make Facebook more competitive in the AI discovery space, especially as users increasingly turn to AI chatbots and community-driven platforms for quick answers.
New AI Creative Tools for Facebook Posts
Meta is also adding new AI-powered creative tools to help Facebook users make photos and videos more easily.
The company is updating its camera roll sharing suggestions with new collage cutout templates and transition effects. These tools can help users turn photos into stylized video montages or quick shareable posts.
For example, Facebook may suggest a collage video using photos from a recent month or a group of moments from a specific activity.
Meta says these camera roll sharing suggestions are opt-in only and can be turned off at any time.
AI Photo Presets Let Users Change Outfits, Hair and Accessories
Another part of the update focuses on AI image editing.
Meta is introducing new photo presets that let users change clothing, hair and accessories in an image. One example is a “Wear It” option that allows sports fans to virtually add a team jersey to a photo.
Users can access these tools through the AI Edit icon in Facebook Stories. They can also use the “Restyle profile picture with AI” option on their profile picture.
These features make AI editing easier for casual Facebook users. Many may not want to use advanced design or editing apps.
Why Meta Is Adding More AI to Facebook
Meta has been adding AI features across Facebook, Instagram, WhatsApp, and Messenger. This latest Facebook update shows that the company wants AI to support everyday actions inside its apps. These actions include searching for answers and creating social content.
For Facebook, AI Mode could be especially important. The platform has years of public posts, group discussions, videos, and user recommendations. These could support search-style discovery.
At the same time, the new photo and video tools could increase posting activity. They may help users turn personal media into polished content more easily.
What This Means for Facebook Users and Creators
For everyday users, the new Facebook AI tools may make it easier to find answers, create posts, and edit profile images.
For creators and social media managers, the update signals the growing role of AI-assisted content creation across Meta’s platforms. As these tools expand, brands may need to monitor how AI search surfaces public posts, recommendations, and community conversations.
The update also raises familiar questions about privacy and user comfort, especially around camera roll suggestions. Meta says the feature is optional, but users may still want to review their settings carefully before enabling it.
The Bottom Line
Meta’s latest Facebook AI update brings three major changes: AI-powered search through AI Mode, easier video and collage creation, and new AI photo editing presets.
The features show that Meta is not slowing down its AI push. Instead, the company is making AI a more visible part of how people search, edit and share on Facebook.
As AI tools become more common across social media platforms, Facebook users and marketers should expect more AI-powered discovery and content creation features in the months ahead.
