Key Takeaways
- Paul Wood Woody & Kleiny spoke at the 1 Billion Followers Summit 2026, focusing on brand projects and content industry success.
- They participated in a Red Bull activation in Dubai, showcasing a drift performance and filming high-energy content.
- Paul Wood emphasized the Middle East as a vital hub for creator growth, planning more time in the UAE for future projects.
- He advised emerging creators to prioritize originality, humility, and learning from mistakes for long-term success.
- The Middle East provides strong opportunities for creators, as demonstrated by Paul Wood’s expansion efforts with global brands.
Paul Wood Woody & Kleiny appeared at the 1 Billion Followers Summit 2026 in Dubai. Paul Wood spoke about large scale brand projects, creator growth, and long term success in the content industry during an interview at the event.
Paul Wood Woody & Kleiny and major brand activations
Paul Wood Woody & Kleiny participated in a Red Bull activation in Dubai during the summit week. The activation involved a professional drift performance near the Museum of the Future. Paul Wood joined the stunt inside the vehicle while filming content. The project formed part of a high energy escalation style video.
The duo has built a global audience over more than 13 years. Paul Wood stated Woody & Kleiny have around 50 million followers across platforms. He said their content reaches close to 10 billion views each year. Their career began during the early photo focused phase of Instagram.
Middle East expansion and summit presence
Paul Wood highlighted the Middle East as a key region for creator growth. He described Dubai as a central hub for the creator economy. He referenced initiatives such as Creators HQ and support systems developed for creators in the UAE.
Paul Wood confirmed frequent travel to the region. Since August, he has visited the Middle East six times. He said the duo plans to spend more time in the UAE and may establish a base there. Recent regional work included a Red Bull project in Bahrain.
In Bahrain, Paul Wood took part in a wingsuit activation between buildings. The stunt marked a first of its kind project. He said the activation generated large scale content. During the visit, he met regional leaders and attended private engagements.
Creator advice from Paul Wood Woody & Kleiny
Paul Wood shared guidance for emerging creators. He advised against copying others and stressed originality. He said creators should build content around personal identity rather than trends.
He also emphasized staying humble as audiences grow. He noted that losing perspective can affect long term success. Paul Wood highlighted the importance of learning from mistakes. He said creators should adjust strategies when content fails.
Global creator economy outlook
Paul Wood described the Middle East as a strong environment for creators. His appearance reflected how established creators expand into new markets while working with global brands.