Pinterest has released the Pinterest 2026 color palette, outlining key colors expected to influence design, fashion, beauty, and lifestyle trends in the year ahead. The color palette is based on analysis of billions of searches and saves across the platform, reflecting how users plan, discover, and express visual preferences.
Pinterest 2026 Color Palette Overview
The color palette includes five core colors identified through long term trend analysis. These colors appeared consistently across multiple categories, including home decor, clothing, accessories, and digital design. Pinterest analyzed user activity from late 2023 through mid 2025 to identify patterns linked to future adoption.
The selected colors show a balance between calming tones and bold statement shades. Pinterest stated that this mix reflects how users combine comfort, creativity, and self expression in visual planning.
Key Colors
PCool Blue1
Meet the shade that’s iced out in the nicest way. This frosty hue of blue adds a stone cold chill to everything it touches. It’s a whole subzero mood that’ll warm you right up.
Jade2
Move over, pistachio. Jade is the moment. Somewhere between mint and moss, this shade of earthy energy blends serenity and sophisticated elegance. It’s the glamorous green of all your dreamscapes.
Plum Noir3
Plum Noir is for the plot. Deep and decadent, this rich, deep purple mixes notes of burnt burgundy with a swirl of velvet brown. Step into your villain era.
Wasabi4
Need a jolt? A healthy dose of Wasabi should do the trick. This electric chartreuse brings a vibrant kick to everything from makeup to moodboards this year. It’s high-voltage energy that can’t be tamed.
Persimmon5
Sweet, sweet heat. Part orange, part red, Persimmon is the feel-good shade making a splash. This colour is a burst of pure joy.
How Pinterest Uses Data to Predict Color Trends
Pinterest builds the Pinterest 2026 color palette using platform behavior rather than surveys or predictions alone. The company reviews search frequency, saves, visual clusters, and seasonal patterns. This approach allows Pinterest to detect emerging preferences before they appear in mainstream markets.
Pinterest reported that these colors surfaced across different regions and age groups, indicating broad appeal rather than niche interest.
Where the Pinterest 2026 Color Palette Will Appear
Pinterest expects the Pinterest 2026 color palette to influence interiors, fashion collections, beauty packaging, branding, and digital content. The company positions the palette as a reference for creators, designers, and planners using Pinterest to shape future projects.