Key Takeaways
- Pinterest Media Planner is a new tool in Ads Manager that helps advertisers plan campaigns effectively before launching.
- It allows users to explore audiences, budgets, and timelines, estimating key metrics like impressions and clicks.
- Advertisers can model different campaign scenarios and receive data-based performance forecasts from the tool.
- The Media Planner provides audience selection tools to compare demographics, interests, and keywords before spending.
- Teams can save and share plans, facilitating collaboration and moving plans directly into Ads Manager for campaign creation.
Pinterest Media Planner is a new planning tool designed to support advertisers before launching campaigns. The Planner sits inside Ads Manager and allows brands to forecast results, compare scenarios, and prepare campaigns without external tools. Pinterest announced the update to improve early-stage planning for awareness and consideration objectives.
Pinterest Media Planner overview
The Media Planner helps advertisers explore audiences, budgets, and timelines in one workspace. The tool supports brand awareness and consideration goals. Advertisers can estimate impressions, reach, frequency, clicks, CPM, and CPC before activating campaigns. The planner works across selected markets and countries. The Planner removes the need for spreadsheets or third-party forecasting tools.
How Pinterest Media Planner supports campaign planning
The Media Planner allows users to model different campaign scenarios. Advertisers can adjust budget size, campaign length, ad formats, and audience segments. The tool updates projected outcomes as changes occur. The Planner uses platform data to show expected performance ranges rather than guaranteed results. These forecasts help teams align expectations during planning stages.
Audience insights inside Pinterest Media Planner
The Media Planner includes audience selection tools based on demographics, interests, and keyword signals. Advertisers can preview how different audiences may impact projected reach and cost metrics. The Media Planner helps teams compare audience options before committing spend. These insights remain available before campaign creation.
Collaboration and sharing features
Pinterest allows users to save plans for later use. Teams can export plans and share them with stakeholders. Plans can also move directly into Ads Manager for campaign creation. The Media Planner supports collaboration between agencies, internal teams, and clients during planning cycles.
Access and availability
Advertisers access the Media Planner through their Pinterest business account. The tool appears within Ads Manager under campaign management options. Pinterest confirmed availability for advertisers focused on awareness and consideration campaigns. The Media Planner does not replace live reporting tools and works only during the planning phase.
Pinterest Media Planner reflects Pinterest’s continued investment in advertiser tools focused on forecasting, preparation, and efficiency.