Key Takeaways
- Reddit Max campaigns are a new automated advertising option aimed at enhancing ad performance with less manual effort.
- These campaigns leverage Reddit Community Intelligence and AI to optimize targeting, creative rotation, placements, and budget allocation in real time.
- Testing involved over six hundred advertisers, showing a 37% drop in cost per click and a 27% increase in conversions.
- Creative automation tools help advertisers generate assets tailored for Reddit, while a new reporting feature analyzes audience engagement through AI-generated personas.
- Reddit Max campaigns begin beta this week, with more features launching in the coming months and a showcase planned for CES 2026.
Reddit Max campaigns are a new automated advertising option now in beta. Reddit Max campaigns aim to help advertisers reach the right users with less manual work. The launch follows strong growth in Reddit user activity and ad conversions.
Reddit Max campaigns and platform growth
The campaigns arrive as platform engagement increases. In Q3 2025, Reddit daily active uniques grew nineteen percent year over year. During the same period, ad conversions on Reddit more than doubled. Reddit linked this growth to rising activity across communities and conversations.
It uses Reddit Community Intelligence and artificial intelligence. The system predicts the value of each ad impression. Campaign settings adjust in real time. Optimization covers targeting, creative rotation, placements, and budget allocation. Advertisers still set strategy inputs while automation handles execution.
Performance results from Reddit Max campaigns testing
The campaigns were tested with more than six hundred advertisers. Testers represented multiple industries and business sizes. One test involved Brooks Running promoting the Ghost 17 shoe. Over a twenty one day campaign, cost per click dropped thirty seven percent. Click volume increased twenty seven percent. The campaign required no manual changes.
Across split tests, campaigns showed consistent gains. Average cost per acquisition declined seventeen percent. Average conversions increased twenty seven percent compared with standard campaigns.
Creative tools and insights in Reddit Max campaigns
The campaigns include creative automation features. Advertisers can generate Reddit-ready assets. Headline suggestions reflect common Reddit language patterns. Thumbnail tools resize existing images for conversation placements. Reddit plans to add AI based video cropping for easier video imports.
A new reporting feature called Top Audience Personas will launch with the campaigns. The tool groups audiences into AI generated personas. Advertisers can see which personas engage most with campaigns. Persona insights combine campaign data with signals from over twenty three billion Reddit posts and comments.
Launch timing and availability
Reddit Max campaigns begin beta access this week for traffic and conversion objectives. More advertisers will gain access over the coming months. Top Audience Personas reporting will launch shortly after. Reddit plans to showcase the product during CES 2026 events in Las Vegas.