Key Takeaways
- Snapchat will debut its awards show called The Snappys on March 31, 2026, at its headquarters in Santa Monica.
- Comedian Matt Friend will host the event, which will recognize creators across various competitive categories.
- A Lifetime Achievement Award will go to DJ Khaled for his long-standing presence on the platform since 2015.
- Categories will honor creators in fields like entertainment, comedy, music, sports, and beauty, focusing on those who influence culture on Snapchat.
- The Snappys aim to celebrate and recognize the creative community active on Snapchat.
The Snapchat awards show will debut under the name The Snappys. Snap Inc. confirmed the new event will recognize creators who publish content on its platform. The announcement was reported on February 25, 2026.
The event is scheduled for March 31, 2026. It will take place at Snapchat’s headquarters in Santa Monica, California. The ceremony will bring together creators, industry professionals, and invited guests.
Event Details and Host
Comedian and Snap Star Matt Friend will host the show. He is known for his impressions and active presence on Snapchat. The company selected him to lead the live event.
A Lifetime Achievement Award will be presented during the ceremony. DJ Khaled will receive this recognition. Snapchat noted that he has used the app since 2015. His early jet ski videos became widely known on the platform.
Award Categories
The show will include several competitive categories. Spotlight MVP will recognize short-form video creators. Additional awards include Best Storyteller and Breakout Creator of the Year. Categories will also cover entertainment, comedy, music, sports, and beauty.
Snapchat stated that the awards focus on creators who influence culture and build communities within the app. The event is designed specifically for talent active on Snapchat.
Purpose of the Initiative
The Snapchat awards show marks the company’s formal effort to celebrate creators. The event highlights individuals whose content resonates with Snapchat users. It also reflects the platform’s continued investment in creator recognition.
The Snappys establish a dedicated awards program centered entirely on Snapchat’s creative community.