Key Takeaways
- YouTube revealed the Super Bowl 60 top ad campaigns based on performance data, including views and engagement.
- e.l.f. Cosmetics led the rankings with nearly 40 million views, featuring Melissa McCarthy in their ad.
- Other top brands included Budweiser, Michelob ULTRA, Jeep, Google, and Salesforce, showcasing high digital engagement.
- Early ad releases, nostalgia themes, and creator participation significantly boosted campaign performance.
- Brands utilized innovative content formats like interactive ads to enhance viewer engagement beyond television.
The Super Bowl 60 top ad campaigns have been revealed by YouTube based on platform performance data. The rankings measure views and engagement recorded between February 1 and February 12, 2026. The results include ads released before, during, and after the Super Bowl broadcast. YouTube compiled the list through its AdBlitz hub, which tracks Super Bowl-related advertising activity.
YouTube ranked campaigns according to total watch time, views, shares, and user interactions. The data reflects performance specifically on YouTube, not television ratings.
Leading Brands in the Super Bowl 60 Top Ad Campaigns Ranking
Among the Super Bowl 60 top ad campaigns, e.l.f. Cosmetics secured the highest position. The brand’s advertisement featured Melissa McCarthy. The campaign generated nearly 40 million views during the measured period.
Other brands appearing in the ranking included Budweiser, Michelob ULTRA, Jeep, Google, and Salesforce. These brands achieved high engagement across YouTube’s audience. The list reflects strong digital interaction surrounding Super Bowl advertising.
Salesforce partnered with YouTube creator MrBeast for its campaign. The activation encouraged continued viewer participation after the initial ad aired. The collaboration contributed to higher online engagement levels.
Strategies Behind the Super Bowl 60 Top Ad Campaigns
YouTube identified several patterns among the Super Bowl 60 top ad campaigns. Early ad releases contributed to stronger performance. Many brands published teaser clips prior to game day. This approach helped build anticipation and accumulate views before kickoff.
Nostalgia appeared as a recurring creative element. Some brands incorporated retro themes and familiar references. These concepts attracted audience attention and repeat viewing.
Creator participation also played a measurable role. Campaigns that included digital influencers reached extended online communities. This strategy supported higher engagement metrics.
Certain brands experimented with interactive or alternative content formats. For example, Uber Eats released multiple versions of its advertisement. Viewers were able to engage with different variations of the same campaign.
The Super Bowl 60 top ad campaigns ranking demonstrates how brands used YouTube to expand the impact of their Super Bowl advertising efforts beyond the televised event.
Source: https://blog.youtube/culture-and-trends/super-bowl-lx-adblitz-winners-2026/