Key Takeaways
- X, formerly Twitter, released its Super Bowl ad rankings using Grok AI to analyze brand mentions and engagement.
- The rankings were based on categories like Most Loved, Most Talked About, and Most Shared, measuring sentiment and conversation volume.
- Budweiser, Apple Music, and Kraft Mac and Cheese ranked highly in discussions, generating 8 million posts and 3 billion impressions.
- Discussions began a week before the game, driven by pre-game advertising, with results published shortly after the event.
- The Super Bowl ad rankings on X highlighted engaging campaigns during a peak traffic event for the platform.
X, formerly known as Twitter, has released its Super Bowl ad rankings on X following Super Bowl Sunday. The rankings were produced through X’s Brand Ranx system. The platform used Grok AI to analyze brand mentions, engagement levels, and sentiment related to Super Bowl advertising.
The Super Bowl ad rankings on X were calculated using conversation data collected before, during, and after the game. X stated that the analysis covered a full week of discussion leading up to kickoff. The system processed posts in near real time.
How Super Bowl Ad Rankings on X Were Measured
Brand Ranx evaluated brands using four distinct categories. These categories were based on engagement behavior observed on X. The categories included Most Loved, Most Talked About, Most Shared, and Most Disruptive Outside TV.
The Most Loved category focused on positive sentiment. The Most Talked About category measured total conversation volume. The Most Shared category tracked repost activity. The Most Disruptive Outside TV category highlighted brands that generated high discussion without running a Super Bowl television ad.
The Super Bowl ad rankings on X relied on automated AI analysis rather than manual review. Grok AI assessed language, sentiment, and interaction patterns across millions of posts.
Brands Featured in the Super Bowl Ad Rankings on X
Several major brands appeared prominently in the Super Bowl ad rankings on X. Budweiser generated substantial conversation during the Super Bowl period. Apple Music also received high engagement and discussion levels. Kraft Mac and Cheese was included among the most talked-about brands.
X reported that users created approximately 8 million posts related to Super Bowl LX. These posts generated an estimated 3 billion impressions across the platform. Video content related to the Super Bowl reached 321 million views.
Timing and Reach of Super Bowl Conversations on X
X stated that Super Bowl discussions began nearly a week before game day. Pre-game advertising announcements contributed significantly to early engagement. Brand Ranx results were published shortly after the game concluded.
The Super Bowl ad rankings on X were designed to highlight which campaigns drove attention and interaction during one of the platform’s highest-traffic events of the year.