Key Takeaways
- Threads user growth continued into 2026, reaching around 400 million monthly active users as Meta reported steady increases.
- User sign-ups for Threads have remained consistent, and the platform focuses on gradual feature releases for better engagement.
- While Threads gains traction with 115 million active mobile users, X shows declining usage, particularly on mobile devices.
- Meta has introduced product updates to support Threads user growth, including improved editing and content discovery tools.
- The competitive landscape reveals Threads attracting mobile users and X maintaining a balance of mobile and desktop traffic.
Threads user growth continued into 2026 as Meta reported steady increases in monthly active users. The platform, launched in mid-2023, has expanded its audience across multiple regions. Meta confirmed that Threads now reaches around 400 million monthly active users, marking another milestone in its development.
Instagram head Adam Mosseri shared updates indicating that user sign-ups have remained consistent. Threads has focused on building engagement through gradual feature releases rather than rapid changes. The platform remains closely integrated with Instagram, which supports discovery and account creation.
Threads user growth compared with X engagement trends
While Threads user growth has progressed, X has shown signs of declining usage, particularly on mobile devices. Third-party analytics suggest that X’s daily mobile users have decreased year over year. At the same time, Threads has recorded rising daily activity on mobile platforms.
Reports indicate that Threads has reached more than 115 million daily active mobile users. X continues to lead slightly in mobile reach, with approximately 130 million daily mobile users, though that figure reflects a downward trend. X still maintains stronger web and desktop usage, where Threads remains less active.
The comparison highlights differing usage patterns. Threads primarily attracts mobile users, while X retains a more balanced mix of mobile and desktop traffic.
Product updates supporting Threads user growth
Meta has introduced several updates aimed at sustaining Threads user growth. These include improved post editing, expanded analytics for creators, and better content discovery tools. The company has also continued testing advertising features, though Threads remains in early stages of monetisation.
X has also introduced product updates, including changes to notifications and financial data tools. However, user reaction to algorithm adjustments has been mixed, especially within specific communities.
Overall, Threads user growth reflects Meta’s broader strategy to expand its social ecosystem. At the same time, X faces challenges in maintaining engagement levels, particularly on mobile. The competitive gap between the two platforms continues to narrow in certain usage segments while remaining wide in others.