Key Takeaways
- TikTok unveiled Streaming Ads at the Berlinale 2026 to support film studios and streaming platforms.
- The ads use Smart+ technology for personalized content and offer formats like Multi-Show Experience and Media Card.
- TikTok targets users based on genre preferences and engagement, optimizing advertising effectiveness.
- The New Title Launch promotes major releases by analyzing interest and pricing sensitivity.
- TikTok showcased communities like #FilmTok and introduced the #BookToScreen Bestseller List to track popular books influencing adaptations.
TikTok Streaming Ads were unveiled at the Berlinale 2026 film festival in Berlin. The company introduced the new advertising solution to support film studios and streaming platforms. A second product called New Title Launch was also presented. Both tools focus on entertainment marketing across Europe.
TikTok reported strong engagement around film and television content. In 2025, users shared an average of 6.5 million posts per day related to movies and TV. The company stated that 15 of the top 20 cinema films in Europe generated viral activity on the platform.
Streaming Ad Formats and Technology
TikTok Streaming Ads use Smart+ automation technology. The system delivers personalized ads based on user signals. Streaming services can promote multiple titles within one campaign.
Two main formats are available. The Multi-Show Experience displays a carousel of video tiles featuring different titles. The Media Card format presents an interactive unit highlighting selected shows or films.
Targeting and Title Launch Campaigns
TikTok uses audience signals such as genre preferences and engagement patterns to deliver ads. These signals help identify users likely to interact with entertainment content.
The New Title Launch solution supports major film and television releases. It targets users based on predictive signals, including interest in specific genres and pricing sensitivity.
Entertainment Activity at Berlinale
TikTok highlighted communities such as #FilmTok, #MovieTok, and #BookTok. The company introduced the #BookToScreen BookTok Bestseller List. This list tracks books that gained popularity on TikTok and are influencing screen adaptations.
The official @Berlinale account shared content using hashtags including #Berlinale2026 and #WhatToWatch. TikTok also created an in-app #WhatToWatch hub featuring festival-related videos. Selected creators attended the event and posted red carpet and behind-the-scenes content.
Source: https://newsroom.tiktok.com/Streamings-Ads-Berlinale?lang=en-150