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Trump Saves TikTok: An Impact on Influencer Marketing

Trump Saves TikTok: An Impact on Influencer Marketing

Key Takeaways

  • Trump saves TikTok with an executive order in September 2025, allowing it to operate in the U.S. amid national security concerns.
  • The order establishes a new American-based joint venture where U.S. investors hold a majority stake, reducing ByteDance’s ownership to less than 20%.
  • User data must remain in the U.S., with Oracle appointed to oversee data storage and system integrity, ensuring security and transparency.
  • The order pauses enforcement of the Protecting Americans from Foreign Adversary Controlled Applications Act for 120 days to facilitate a smooth restructuring process.
  • This action aims to balance national security and economic stability while supporting TikTok’s 170 million U.S. users, creators, and businesses.

Trump saves TikTok through a new executive order signed in September 2025, allowing the social media platform to continue operating in the United States while addressing national security risks. The order pauses enforcement actions that could have led to a nationwide ban and sets conditions for changes to TikTok’s ownership and data handling practices.

The White House said the decision protects millions of American users while reducing concerns tied to foreign control. TikTok remains available to users during a 120-day period as the restructuring process moves forward.


Ownership Changes and Security Structure

Under the plan outlined when Trump saves TikTok, TikTok’s U.S. operations will move into a newly formed American-based joint venture. U.S. investors will hold a majority stake. ByteDance, TikTok’s parent company, will own less than 20 percent of the new entity.

The governance structure limits ByteDance’s influence. The company may appoint one board member but will not participate in security oversight. A dedicated security committee will operate independently to manage risk and compliance.


Data Storage and Technology Oversight

The executive order states that all U.S. user data must remain stored inside the United States. Oracle has been selected as the platform’s trusted technology partner. Oracle will oversee data storage, software updates, and system integrity.

The administration said these safeguards ensure transparency and prevent unauthorized access to sensitive information. Independent monitoring is required throughout daily operations.


When Trump saves TikTok, the Attorney General is instructed not to enforce the Protecting Americans from Foreign Adversary Controlled Applications Act for 120 days. This pause allows time to complete the divestiture process without disrupting users or businesses.

The White House confirmed TikTok has roughly 170 million users in the U.S. The order protects creators, advertisers, and small businesses that depend on the platform for income and outreach.

Officials said the action balances national security priorities with economic stability. The administration described the approach as a long-term solution designed to keep TikTok operating under American oversight while limiting foreign influence.

Source: https://www.whitehouse.gov/fact-sheets/2025/09/fact-sheet-president-donald-j-trump-saves-tiktok-while-protecting-national-security/

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