TikTok Unveils AI-Powered Advertising and Shopping Tools at Advertising Week
TikTok is pushing artificial intelligence deeper into its advertising business. It is bringing AI into shopping, lead generation, campaign management…
TikTok Introduces New Agency Partner Tiers to Help Brands Find Proven Platform Experts
TikTok is making it easier for advertisers to see which agencies have deeper experience working with its platform. The company…
TikTok Expands Child Protection Push With Lantern Partnership and $2 Million NCMEC Funding
TikTok is expanding its child-safety efforts in the United States through new industry partnerships and additional funding. These efforts are…
TikTok Spotlights Hispanic Creators for Hispanic Heritage Month 2026
TikTok is marking Hispanic Heritage Month 2026 by putting creators, culture and community stories at the center of its latest…
TikTok Returns to TIFF 2026 as Official Platform Partner, Bringing FilmTok Creators to Toronto
TikTok is returning to the Toronto International Film Festival in 2026, bringing a larger group of FilmTok creators into one…
TikTok Adds Voice Comments, Polls and Photo Carousels to Make Conversations More Interactive
TikTok is expanding what people can do inside its comment section. Instead of relying mainly on text, emojis and single-image…
TikTok and NFL Expand Partnership With New Multiyear Deal
TikTok and the National Football League are extending their relationship through a new multiyear agreement designed to bring more football…
TikTok Keeps Growing in Europe as EU Audience Reaches 189 Million Users
TikTok is still growing across Europe, and the latest numbers show the platform has not yet reached its ceiling. According…
TikTok Expands Out of Phone Ads With More Real-World Placements
TikTok wants its content to travel further than the phone screen. The platform is expanding its Out of Phone advertising…
TikTok Launches The Creator Cut Newsletter to Share LIVE Creator Insights
TikTok wants creators to learn from the people already figuring out what works on LIVE. The platform has launched The…
TikTok Explores Expanding In-App Payments as Social Commerce Push Grows
TikTok may be getting ready to make payments a much bigger part of the app. Reports indicate a possible TikTok…
TikTok LIVE Adds AI-Generated Intros to Help Viewers Know What They’re Watching
TikTok is giving LIVE creators another AI tool, although this one handles something pretty simple: introducing the person who is…
TikTok Music on Stage 2026 Expands Global Search for Emerging Artists
TikTok is bringing Music on Stage back for 2026. This year the competition is reaching further beyond the app itself.…
TikTok to Close Nashville Office, Cutting 250 Jobs From U.S. Operations
TikTok is closing its Nashville office, a move that will eliminate around 250 jobs and remove one of the company’s…
TikTok and Disney Open Their Content Libraries to Creators
TikTok and Disney are entering a new kind of partnership, one that puts fan-made videos much closer to the center…
TikTok Adds Dreamina Seedance 2.5 for Longer AI Video Ads
TikTok is giving advertisers a much bigger canvas for AI-generated video. The platform has integrated ByteDance’s Dreamina Seedance 2.5 model…
How Brands Can Build a Stronger TikTok Presence Without Looking Like an Ad
TikTok does not make life easy for brands that behave like advertisers. A polished commercial may work elsewhere, but inside…
TikTok Shop Is Quietly Changing How Big Food Brands Create Products
TikTok Shop is no longer just a place for impulse buys, beauty products and oddly useful gadgets. Food companies are…
TikTok Says Better AI Marketing Starts With Cultural Relevance, Not More Content
Artificial intelligence has made it easier for brands to produce more social media content. That part is no longer surprising.…
TikTok Teams Up With NBA and WNBA to Bring More Basketball Content to Fans
TikTok is putting basketball at the center of its sports strategy. The platform has announced a new multi-year global partnership…