TikTok and NFL Expand Partnership With New Multiyear Deal
TikTok and the National Football League are extending their relationship through a new multiyear agreement designed to bring more football…
TikTok Keeps Growing in Europe as EU Audience Reaches 189 Million Users
TikTok is still growing across Europe, and the latest numbers show the platform has not yet reached its ceiling. According…
TikTok Expands Out of Phone Ads With More Real-World Placements
TikTok wants its content to travel further than the phone screen. The platform is expanding its Out of Phone advertising…
TikTok Launches The Creator Cut Newsletter to Share LIVE Creator Insights
TikTok wants creators to learn from the people already figuring out what works on LIVE. The platform has launched The…
TikTok Explores Expanding In-App Payments as Social Commerce Push Grows
TikTok may be getting ready to make payments a much bigger part of the app. Reports indicate a possible TikTok…
TikTok LIVE Adds AI-Generated Intros to Help Viewers Know What They’re Watching
TikTok is giving LIVE creators another AI tool, although this one handles something pretty simple: introducing the person who is…
TikTok Music on Stage 2026 Expands Global Search for Emerging Artists
TikTok is bringing Music on Stage back for 2026. This year the competition is reaching further beyond the app itself.…
TikTok to Close Nashville Office, Cutting 250 Jobs From U.S. Operations
TikTok is closing its Nashville office, a move that will eliminate around 250 jobs and remove one of the company’s…
TikTok and Disney Open Their Content Libraries to Creators
TikTok and Disney are entering a new kind of partnership, one that puts fan-made videos much closer to the center…
TikTok Adds Dreamina Seedance 2.5 for Longer AI Video Ads
TikTok is giving advertisers a much bigger canvas for AI-generated video. The platform has integrated ByteDance’s Dreamina Seedance 2.5 model…
How Brands Can Build a Stronger TikTok Presence Without Looking Like an Ad
TikTok does not make life easy for brands that behave like advertisers. A polished commercial may work elsewhere, but inside…
TikTok Shop Is Quietly Changing How Big Food Brands Create Products
TikTok Shop is no longer just a place for impulse buys, beauty products and oddly useful gadgets. Food companies are…
TikTok Says Better AI Marketing Starts With Cultural Relevance, Not More Content
Artificial intelligence has made it easier for brands to produce more social media content. That part is no longer surprising.…
TikTok Teams Up With NBA and WNBA to Bring More Basketball Content to Fans
TikTok is putting basketball at the center of its sports strategy. The platform has announced a new multi-year global partnership…
TikTok Shop UK Gives Sellers Better Data on Traffic and Conversions
Selling on TikTok Shop can move quickly. A product appears in the right video, viewers start clicking, an affiliate creator…
TikTok and Madonna Set New Livestream Record as Confessions II Event Draws Millions
TikTok just got a very loud reminder of what happens when old-school pop power meets live social media. Madonna’s recent…
TikTok Adds AI Literacy Tools as AI Content Floods Social Media
TikTok is trying to get ahead of a problem it helped make louder. The platform has launched new AI literacy…
TikTok Launches Discover America Tour to Spotlight Local Creators and Businesses
TikTok is taking its platform on the road. The company has launched its Discover America tour, a six-city U.S. roadshow…
TikTok Brings Branded Microdramas Into Its Ad Strategy
TikTok is moving deeper into microdramas, and this time, it is not only about creators pulling audiences into quick, addictive…
TikTok Partners With Strava to Launch Local Fitness Community Fund
TikTok is expanding its role beyond online entertainment. It is doing this by partnering with fitness tracking app Strava to…