TikTok Teams Up With NBA and WNBA to Bring More Basketball Content to Fans
TikTok is putting basketball at the center of its sports strategy. The platform has announced a new multi-year global partnership…
TikTok Shop UK Gives Sellers Better Data on Traffic and Conversions
Selling on TikTok Shop can move quickly. A product appears in the right video, viewers start clicking, an affiliate creator…
TikTok and Madonna Set New Livestream Record as Confessions II Event Draws Millions
TikTok just got a very loud reminder of what happens when old-school pop power meets live social media. Madonna’s recent…
TikTok Adds AI Literacy Tools as AI Content Floods Social Media
TikTok is trying to get ahead of a problem it helped make louder. The platform has launched new AI literacy…
TikTok Launches Discover America Tour to Spotlight Local Creators and Businesses
TikTok is taking its platform on the road. The company has launched its Discover America tour, a six-city U.S. roadshow…
TikTok Brings Branded Microdramas Into Its Ad Strategy
TikTok is moving deeper into microdramas, and this time, it is not only about creators pulling audiences into quick, addictive…
TikTok Partners With Strava to Launch Local Fitness Community Fund
TikTok is expanding its role beyond online entertainment. It is doing this by partnering with fitness tracking app Strava to…
TikTok launches agentic AI advertising tools at Cannes Lions 2026
TikTok is raising the bar in AI-driven marketing with the introduction of new agentic AI tools designed to assist brands…
Malaysia Influencer Marketing 2026: TikTok Surges as XiaoHongShu Becomes a Key Creator Platform
Malaysia’s creator economy is entering a more mature phase, with influencer marketing strategies shifting across TikTok, Instagram, and XiaoHongShu. According…
TikTok Launches Digital Trading Cards for the 2026 FIFA World Cup
TikTok is adding a new interactive feature for football fans ahead of the 2026 FIFA World Cup: digital trading cards.…
TikTok Launches Microdrama Development Program
TikTok is expanding its focus on short-form entertainment by initiating a new microdrama development program in collaboration with the Sundance…
TikTok Pro Events App: TikTok’s New Event-Driven Fan Engagement App
TikTok is launching a dedicated event-based app called TikTok Pro Events, giving users another way to engage with significant cultural…
TikTok Pride Month 2026: New Creator Spotlights and Pride Hub
TikTok has announced its Pride Month 2026 programming, with a new campaign looking to celebrate LGBTQIA+ creators, small business owners…
TikTok Shop Netherlands Launches for Dutch Brands and Creators
TikTok Shop officially launches in the Netherlands on June 15, 2026, giving Dutch users a new way to discover and…
TikTok Shop Expands to Four New European Markets
TikTok Shop is making a major expansion in Europe as the platform prepares to launch its in-app shopping service in…
TikTok Universal Music Group Expand Global Music Partnership
According to the news shared on TikTok on May 22, 2026, and covered by Social Media Today on May 25,…
TikTok Teams Up With Paul McCartney for Album Launch
TikTok has proven once again that it is more than just an application for videos of varying lengths. Now, TikTok…
TikTok Shop Drives New Growth for Small Businesses in the U.S.
With a growing number of companies realizing the value of video marketing, TikTok sees an opportunity to position itself as…