LinkedIn is taking steps toward enhancing its relevance through artificial intelligence and making improvements to its feed. The platform claims that it uses advanced AI models to understand users’ interests and recommend more useful content for them.
This move seems to be an effort towards increasing user engagement while still keeping professional content relevant for all LinkedIn users.
What’s New With LinkedIn’s AI Feed?
According to LinkedIn, the platform uses artificial intelligence models to better understand:
- Interests and professional goals
- Quality of the content and expertise of its author
- Engagement patterns
- Relevance to your industry
The platform uses user data and signals to assess whether the posted material can provide any benefits to their professional life. Therefore, unlike other social media networks, LinkedIn does not favor viral posts but seeks to show discussions, insights, and other information useful for the professional growth of its users.
Emphasis on Knowledge First Content Recommendations
Unlike other platforms, LinkedIn puts the emphasis on knowledge first content recommendations. The company says that it uses AI technology to promote:
- Industry experts
- Thought leadership posts
- Informative conversations
- Advice and insights
In turn, this move helps LinkedIn to remove all low-value engagement bait from its feeds and increase the visibility of high-quality business and career content.
The Impact of AI on LinkedIn Platform
LinkedIn has been actively using artificial intelligence solutions for its various applications since last year. In addition to feed personalization, LinkedIn also uses AI in the following areas:
- Jobs matching tools
- AI-powered post recommendations
- Profile optimization features
- Recruitment services
- Suggestions for learning and improving skills
As you see, all of these solutions have been introduced as part of Microsoft’s overall AI strategy.
Why Does It Matter for Creators and Marketers?
LinkedIn’s latest update can potentially change the way creators, professionals, and marketers interact on the platform. Since AI is now responsible for sorting out the best posts for each user, there is an increased need for creators to pay special attention to their material’s quality, relevance, and value.
LinkedIn’s Aim for Higher Engagement
LinkedIn has reported steady increases in engagement metrics. Specifically, users have become more engaged with their professional content, newsletters, videos, and thought leadership posts. AI-based personalization can contribute to this trend further.
LinkedIn believes that its smarter recommendations can help users:
- Explore conversations in their industry
- Grow their professional network
- Identify more career opportunities
- Stay up to date on industry news
What Does This Mean for the Future of Social Media Platforms?
LinkedIn’s move towards implementing AI technologies in its feed shows a growing trend in social media. All social media feeds are getting increasingly intelligent and personalized due to the development of algorithms and recommendation engines.
While content discovery and audience targeting remain among the top priorities, social media networks also use AI to optimize content delivery and maximize engagement.
However, LinkedIn’s professional-first approach makes it different from entertainment-oriented platforms such as TikTok and Instagram.
Conclusion
LinkedIn’s continued efforts to personalize its content and feed through AI solutions prove the company’s commitment to delivering more valuable professional content for its users.
Given the ongoing influence of artificial intelligence on how content is sorted out and recommended online, creators and marketers should adapt to LinkedIn’s new AI-powered algorithm by promoting their expertise and insights.
