Pinterest users appear ready to spend a little less time staring at screens. The platform’s new Pinterest Hobbies Trend Report 2026 points toward hands-on activities. DIY crafts, vintage fashion, gardening, home cafés and collecting are all gaining attention.
Pinterest identified nine major hobby trends from rising search activity. Some of the numbers are surprisingly large. Searches for rosette ribbons jumped 3,816%. Interest in clay bag charms climbed 1,499%. Learning astrology increased 733%.
There is a wider story underneath those searches. People are using Pinterest to find things they can actually do offline. Pinterest says 51% of Gen Z believe having a hobby contributes to their joy. Eight in 10 monthly Pinterest users also say the platform motivates them to try new things.
For marketers, that creates some useful clues about where consumer interests may be heading.
Pinterest Users Are Looking Beyond the Screen
Pinterest’s report suggests that constant scrolling may be losing some of its appeal. Users are searching for hobbies with tangible results. Crafts, cooking projects and outdoor activities are showing strong momentum. Pinterest describes this as a move toward tactile and analog experiences. The platform itself is still digital, of course. The funny part is that people are increasingly using it to find reasons to put their phones down.
Kitchen Witch Turns the Pantry Into a Hobby Space
The first trend, Kitchen Witch, mixes practical kitchen projects with an old-world aesthetic. Searches for “herbal apothecary” increased 595%. “How to make beeswax wraps” climbed 250%. Homemade spice blends, fermentation and candle making are also drawing interest. Pinterest is connecting the trend with Warner Bros. ahead of Practical Magic 2. The film is scheduled for release in September 2026.
Astrology and Crystals Get a Cosmic Reset
Pinterest calls another rising trend Cosmic Reset. Users are searching for astrology lessons, crystals, tarot cards and related practices. Searches for “learn astrology” rose 733%. “Crystals and meanings” increased 606%. Interest in tarot cards for beginners jumped 558%. The numbers suggest people aren’t only consuming astrology content. Many want to learn the practices themselves.
Home Café Culture Is Getting More Elaborate
Coffee at home is becoming a project of its own. Pinterest calls this Home Café Engineering. Users are experimenting with recipes, coffee stations and café-inspired spaces. Searches for banana syrup coffee recipes climbed 916%. Vintage coffee corners increased 430%. Biscoff latte recipes jumped 359%. Even the preparation and presentation now seem to be part of the hobby.
Backyard Botanist Brings Hobbies Outside
Some Pinners are heading outdoors with sketchbooks, flowers and cameras. The Backyard Botanist trend combines nature with slower creative activities. Searches for dried and pressed flowers increased 457%. Bird drawing sketches rose 232%. Nature meditation climbed 146%. Other searches include outdoor sketching, plant propagation and forest journals. It’s less about mastering nature and more about paying attention to it.
Equestrian Style Is Suddenly Everywhere
Pinterest’s Weekend Equestrian trend is less about owning a horse and more about borrowing the look. Stable-inspired fashion is seeing huge search growth. “Rosette ribbon” searches surged 3,816%. Searches for women’s barn jacket outfits climbed 1,109%. Equestrian outfits, riding boots and horse tattoos are also rising. The aesthetic mixes countryside nostalgia with polished fashion.
Vintage Shopping Becomes a Secondhand Sidequest
The hunt for older clothing is getting more specific. Pinterest users aren’t simply searching for “vintage” anymore. They’re looking for deadstock pieces, archive streetwear and older production runs. Pinterest calls this Secondhand Sidequest. Searches for sashiko ideas rose 1,509%. Crochet upcycling climbed 523%. Pleated skirt outfits increased 427%. Repairing and modifying secondhand clothing is becoming part of the attraction.
DIY Publishing Is Having Its Own Revival
Not every rising hobby involves pottery or sewing. Some users are creating their own magazines, journals and zines. Pinterest groups these activities under Handmade Hacker. Searches for birthday magazine templates increased 1,713%. Digital zine design rose 433%. Dream journaling climbed 128%. There’s also a techier side. Searches for “cyberdeck” increased 1,410%, while DIY cyberdeck searches jumped 691%.
Curated Clutter Makes Collections Part of the Décor
Minimalism isn’t winning every room. Pinterest’s Curated Clutter trend celebrates visible collections. Users are displaying photocards, anime figures, DVDs, vinyl and other personal items. Searches for trinket shelf ideas increased 852%. Upcycled Pokémon card searches rose 570%. DVD collection displays climbed 41%. Instead of hiding collections in storage, users are turning them into part of the room.
Casual Crafting Is Getting Very Personal
Pinterest’s Casual Crafter trend covers accessible projects with plenty of personality. Clay charms, embroidery, miniature rooms and dollhouses are among the rising interests. Searches for clay bag charms increased 1,499%. Hand embroidery art rose 1,351%. Beaded bag charm DIY searches climbed 965%. Pinterest also found growing interest in miniature projects made from everyday materials.
Pinterest Trends Could Give Brands Fresh Marketing Ideas
The report isn’t just a collection of quirky searches. It also offers brands a look at emerging consumer interests. Fashion companies can watch the equestrian and secondhand trends. Food brands have the home café and Kitchen Witch categories. Craft retailers have several obvious opportunities. The useful part is timing. These searches can reveal an interest before it becomes completely mainstream.
Pinterest Is Becoming a Starting Point for Offline Discovery
Social media usually tries to keep people inside an app. Pinterest’s latest data points in a slightly different direction. Users may discover an idea online, then leave the screen to actually make something. That could mean brewing coffee, repairing a jacket or building a miniature room.
Pinterest still benefits from that discovery process. Brands might too. The platform sits at the moment between “that looks interesting” and “I’m going to try it.” For marketers watching social trends, that gap is worth paying attention to.
Sources
- Social Media Today — Pinterest Hobbies Report Highlights DIY and Vintage
Read the original article - Pinterest Newsroom — Pinterest Hobbies Trend Report 2026: Find Your Joy
Read the official Pinterest report
