Pinterest has released new data showing how men are using the platform in 2026, and the picture is becoming much broader than the old stereotype of Pinterest being mainly about recipes, weddings and home inspiration.
Men are increasingly searching for ideas around offline hobbies, fitness communities, grooming, fragrance, fashion and home entertaining. Pinterest describes this growing audience as the “intentional man,” reflecting a wider shift toward more purposeful routines, real-world experiences and personal interests.
Gen Z men are playing a major role in that growth. Pinterest says searches from Gen Z men have risen 17% year over year, while the demographic now accounts for more than 62% of monthly searches made by male users on the platform.
Men Are Searching for More Offline Hobbies
One of the clearest trends in Pinterest’s latest data is a growing interest in activities that take people away from screens. Searches for “offline hobbies” increased sharply, while terms connected to no-phone activities, retreats and outdoor experiences also gained momentum. Running clubs, cottage retreats and forest escapes are becoming more visible in search behavior, suggesting that many men are using Pinterest to find ideas for how they want to spend their time offline rather than simply consuming more digital content.
Fitness Is Becoming More Social
Pinterest is also seeing stronger interest in fitness activities built around community. Running clubs, Hyrox events, padel tournaments and pickleball competitions are among the searches gaining attention. The pattern suggests that exercise is increasingly being viewed as a social experience rather than something done alone. For brands in fitness, sportswear and wellness, that creates room for content focused not only on products but also on community participation, training ideas and event culture.
DIY and Hands-On Hobbies Are Gaining Momentum
Practical hobbies are showing strong growth as well. Men are searching for woodworking projects, wood carving ideas, pottery, journaling and beginner-friendly craft activities. This points to a growing appetite for hobbies that involve making something tangible. Pinterest is becoming a place where users can discover a project, save inspiration and then move from scrolling to actually creating something.
The Traditional ‘Boy Apartment’ Is Changing
Pinterest says men are also paying more attention to how their homes support social activities. Searches linked to record-player setups, coffee stations, game-night spaces and entertaining ideas are rising. Rather than treating the home as purely functional, more male users appear interested in building spaces where they can host friends, listen to music, play games or simply create a more intentional atmosphere.
Men’s Grooming Is Becoming More Detailed
Grooming searches are becoming far more specific than simple haircut or skincare queries. Men are looking for skincare routines, red light masks, beard styles, modern wolf cuts and different haircut variations. This suggests that grooming is becoming part of everyday self-maintenance rather than something users think about only occasionally. Brands in skincare, haircare and personal care may find stronger opportunities as men increasingly use Pinterest for visual inspiration before choosing products or styles.
Fragrance Is Becoming Part of Personal Style
Men are also showing more interest in fragrance as an extension of personal style. Searches around fragrance wardrobes, signature scents and perfume discovery sets are climbing. Instead of relying on one fragrance for every occasion, some users are exploring different scents for different moods, settings and seasons. That behavior gives fragrance brands another opportunity to reach consumers during the discovery stage.
Men’s Fashion Is Becoming More Experimental
Pinterest’s fashion data shows men mixing traditional workwear with jewelry, leather accessories and less conventional colors. Searches for vintage workwear, chain necklaces, cuff bracelets, handmade leather goods and pink clothing are all gaining attention. The overall pattern suggests that men’s fashion is becoming more flexible, with fewer rigid rules around what belongs in one particular style.
Pinterest Is Becoming More Important for Male Consumers
The growing male audience gives marketers another reason to pay attention to Pinterest. Men now represent a significant portion of the platform’s overall user base, while categories such as grooming, fitness, home design, fashion, travel and hobbies continue to expand. These searches can also reveal strong intent because users are often looking for something they want to try, buy, build or experience.
What These Trends Mean for Social Media Marketers
For marketers, Pinterest’s latest report is less about chasing individual trends and more about understanding how male users are behaving on the platform. The strongest opportunities may come from content that helps users make decisions, plan activities or discover products naturally. Brands that provide useful visual inspiration around hobbies, grooming, fashion, fitness or home experiences may have a better chance of connecting with this audience than those relying on generic promotional posts.
Pinterest’s Male Audience Is Evolving
Pinterest’s 2026 data shows that male users are becoming more active across a wider range of interests. Offline hobbies, social fitness, grooming, fragrance, home entertaining and personal style are all shaping how men use the platform. That makes Pinterest less of a niche discovery platform and more of a broader planning tool for everyday lifestyle decisions.
The interesting part is that many of the fastest-growing searches are about spending less time online. Men are using Pinterest to find ideas that eventually lead them away from the screen and into real-world activities, which could become one of the platform’s more distinctive strengths.
Sources
Social Media Today:
https://www.socialmediatoday.com/news/pinterest-shares-insights-into-mens-trends/829990/
Pinterest Newsroom:
https://newsroom.pinterest.com/news/men-trend-report-2026/
