X million dollar long-form content prize marks a new move by X to promote extended written posts on the platform. X, formerly Twitter, confirmed it will award one million dollars to the best long-form article published directly on X. The initiative forms part of the platform’s broader creator monetization efforts and its push to expand content formats beyond short posts.
X million dollar long-form content prize details
The prize will be awarded to a single article selected as the best long-form post published on X. The company shared the announcement through official creator accounts on the platform. The contest focuses specifically on long-form written content, rather than video or short posts. X did not limit the topic area, allowing creators to submit articles across a wide range of subjects. The company positioned the prize as part of a recurring creator payout cycle rather than a one-off promotion.
Long-form publishing tools on X
X has expanded its long-form writing capabilities over recent years. The platform introduced an Articles feature that allows eligible users to publish extended posts with formatting options such as headings, images, and embedded media. This feature supports content that exceeds standard character limits. The million dollar prize aligns with these tools and aims to increase adoption of long-form publishing within the app.
Creator incentives and platform strategy
The X million dollar long-form content prize is designed to attract writers, journalists, and creators who typically publish longer pieces on external platforms. By keeping content native to X, the company aims to increase time spent on the platform and diversify engagement formats. X has previously launched revenue-sharing programs for creators, including ad revenue payouts and subscription tools. The long-form prize adds another incentive within that ecosystem.
Submission and eligibility context
X shared that participation requires publishing directly on the platform using its long-form tools. Further eligibility details and selection criteria were communicated through official channels on X. The company linked the prize to its broader goal of supporting creator sustainability and expanding written storytelling on the platform.
The X million dollar long-form content prize reflects an ongoing shift toward deeper content experiences within social platforms.
