Key Takeaways
- ARC Management focuses on influencer marketing for kids and family creators, ensuring compliance and safety in all campaigns.
- The agency specializes in large-scale collaborations that enhance audience reach and creator growth.
- CEO Zachariah Attaguiri emphasized authentic content and collaboration as key growth strategies for family creators.
- ARC Management’s recent campaign for Dubai Tourism ranked highly on TikTok, showcasing effective influencer partnerships.
- At the 1 Billion Followers Summit 2026, ARC Management aimed to connect with creators and new clients to enhance engagement with family audiences.
ARC Management kids and family creators featured at the 1 Billion Followers Summit 2026 in Dubai. ARC Management focuses on influencer marketing for children and family focused audiences. CEO Zachariah Attaguiri discussed the agency’s work, growth, and priorities during an interview at the summit.
ARC Management focus and client base
ARC Management operates as an influencer marketing agency with a clear niche. The company works only with kids and family creators. Its client base spans multiple regions. These include government entities across the GCC and large toy brands in the United States.
The agency manages campaigns designed for younger audiences and parents. Compliance and safety guide every project. ARC Management vets creators carefully before campaign approval. This process ensures alignment with regulations, brand standards, and family appropriate content guidelines.
ARC Management campaign experience
One recent campaign involved Dubai Tourism. The project ran in 2024 and brought well known child creators to Dubai. The campaign gained global attention on TikTok. According to Attaguiri, the content ranked as the second highest liked TikTok campaign at the time.
ARC Management specializes in large scale collaborations. Campaigns often feature multiple creators working together. Cross posting allows creators to share audiences and expand reach. This method supports creator growth and brand visibility at the same time.
Growth strategies for family creators
During the interview, Attaguiri outlined two main drivers for creator growth. Authentic content remains central to success. Family creators who reflect real life experiences connect more effectively with viewers.
Collaboration also plays a major role. Dubai offers strong opportunities for creator partnerships. Creators meet, produce content together, and share exposure across platforms. This process helps smaller accounts grow and gain agency representation.
Compliance and platform responsibility
ARC Management places strong emphasis on compliance. Family content requires additional safeguards. Government partnerships increase responsibility levels. The agency manages approvals, legal checks, and creator suitability for each campaign.
This structure protects both brands and audiences. It also allows family creators to work with major clients confidently.
ARC Management goals at the summit
At the 1 Billion Followers Summit 2026, ARC Management focused on education and outreach. Attaguiri aimed to connect with creators, government partners, and new clients. He highlighted kids and family creators as a direct path to engaged audience attention.