LinkedIn Steps Up Crackdown on AI Slop and Fake Engagement
LinkedIn is getting more aggressive about cleaning up its feed as concerns around automation, fake engagement, and low-value AI-generated content…
LinkedIn Adds AI-Powered Event Highlights to Turn Live Videos Into Short-Form Clips
LinkedIn is giving event hosts another reason to keep their live recordings around instead of letting them disappear into an…
Meta AI Launches on Mac, Bringing Its AI Assistant Directly to the Desktop
Meta is pushing its AI assistant onto another screen. This time, it’s the Mac. Meanwhile, there is growing interest in…
LinkedIn Profiles Drive 75% of AI Citations, New Research Finds
Something interesting is happening to LinkedIn content. The posts coming from employees, executives and industry experts may now matter far…
LinkedIn Shares New Ad Playbook to Help Marketers Build More Effective Campaigns
LinkedIn is giving advertisers a fresh look at how it thinks campaigns on the platform should actually be built. The…
LinkedIn Wants Brands to Optimize for AI Search — and Its New Playbook Shows How
LinkedIn is making a bigger push into a part of digital marketing that barely existed as a serious strategy a…
LinkedIn Changes Its Feed to Push More Relevant Comments and Conversations
LinkedIn is giving comments a bigger role in its feed. This new LinkedIn feed update is designed to encourage more…
LinkedIn Event Marketing Tips Put Follow-Up Ahead of One-Off Promotion
LinkedIn wants marketers to stop treating business events as isolated moments on the calendar. A webinar may last an hour.…
LinkedIn Adds AI Slop Reporting Tool as Platform Cracks Down on Low-Quality AI Content
LinkedIn is finally acknowledging what many professionals have been complaining about for months. The platform has started rolling out a…
LinkedIn Revenue Growth Hits 12% as Advertising Business Expands
LinkedIn is still finding room to grow. Recent reports have shown impressive LinkedIn revenue growth as the platform continues to…
LinkedIn Brand-Building Is Changing: Here Are 5 Moves That Matter
LinkedIn is having a moment again. The platform has become much more than a place to post job openings, celebrate…
LinkedIn Shares New Posting Tips as AI Changes How Content Gets Found
LinkedIn wants users to post with more structure, more consistency, and a little more patience. If you’re looking to improve…
LinkedIn Rolls Out AI-Powered Promotional Tools for Marketers
LinkedIn is adding more artificial intelligence into its advertising system, and this time the focus is very clear: make campaign…
LinkedIn Tests Suggested Feeds to Boost Topic-Based Discovery and Engagement
LinkedIn is testing a new suggested feeds feature that could change how users discover professional content on the platform. The…
LinkedIn Premium Apply Assistant Automates Job Applications for Premium Users
LinkedIn is making the job application process faster for Premium subscribers with a new AI-powered feature called Premium Apply Assistant.…
LinkedIn Tests Brand Kit Feature to Keep AI-Generated Ads On Brand
LinkedIn is developing a new Brand Kit feature designed to help businesses keep their ads and marketing content consistent across…
LinkedIn Adds GIF Support to Comments, Making Replies More Animated
LinkedIn is adding a more expressive way for users to engage with posts, as the platform now supports GIFs directly…
LinkedIn Expands Digital Skills Visibility With Verified App-Based Profile Updates
LinkedIn is giving professionals more ways to prove their digital skills directly on their profiles. The platform is expanding its…
Microsoft Expands LinkedIn Seniority Targeting for Advertisers
Microsoft is giving advertisers more ways to reach professional audiences by expanding LinkedIn seniority targeting across additional Microsoft Advertising campaign…
LinkedIn Highlights What Really Drives B2B Buying Decisions
LinkedIn is putting a spotlight on a major challenge in B2B marketing: getting entire buying groups to feel confident enough…