Pinterest released the Brand Moments Guide 2026 to support brand and marketing planning across the year. The guide uses Pinterest platform data to map when audiences plan, search, and save ideas. Pinterest shared the guide through its business channel for advertisers and partners. The focus stays on timing, seasonal behavior, and content discovery patterns.
Yearly planning patterns and timing
The guide divides the year into clear planning periods. Each period reflects changes in user interest across lifestyle categories. Early months show higher activity around goal setting, home refresh projects, and personal routines. Search activity related to health, organization, and learning increases during this phase.
Spring periods show growth in searches tied to home updates, fashion changes, and outdoor activities. Pinterest data shows users start planning these themes weeks before seasonal shifts. Summer planning highlights travel ideas, food inspiration, and social gatherings. Engagement around these topics rises well ahead of peak seasons.
Later months focus on celebrations and gifting. Pinterest reports early planning behavior for holidays and end of year moments. Users save ideas long before purchases or events take place. The guide highlights this early discovery window as a key planning signal.
Cultural and lifestyle signals
The Brand Moments Guide 2026 also tracks cultural and lifestyle moments. These include global celebrations, local traditions, and personal milestones. Pinterest data shows users often combine multiple interests during planning. For example, searches for celebrations overlap with décor, fashion, and food ideas.
Lifestyle routines also appear throughout the year. Periods focused on wellness, self improvement, and skill building show repeated engagement. Pinterest notes consistent interest in personal growth moments rather than short spikes.
How Pinterest data shapes the guide
Pinterest built the guide using search trends, saved pins, and board creation activity. These signals reflect planning intent rather than immediate action. Pinterest reports that users often use the platform to organize ideas before making decisions.
The guide includes timelines, examples, and category insights. Brands gain visibility into when attention shifts across topics. Pinterest also connects the guide to campaign planning tools available on the platform.
Brand use and availability
The Brand Moments Guide 2026 supports campaign timing and creative planning. Brands align messaging with periods of rising interest. Pinterest provides access through business resources and advertising dashboards.
Pinterest positions the guide as an annual planning reference. Updates reflect ongoing changes in user behavior and discovery patterns throughout the year.
Source: https://business.pinterest.com/en-au/blog/pinterest-brand-moments-guide-2026/
