Key Takeaways
- Reddit Reminder Ads are now available to more advertisers through an expanded beta program, targeting campaigns like brand awareness and traffic.
- Designed to reconnect users at specific times, Reminder Ads include a ‘Remind Me’ button for notifications about future events.
- Originally focused on Ask Me Anything events, the ads have broadened their functionality for various promotional uses.
- Advertisers gain new engagement metrics, tracking how many users opt in for reminders, labeled as engaged clicks.
- Reddit continues to enhance its advertising tools, testing and refining products as part of its growth strategy.
Reddit Reminder Ads are now available to more advertisers through an expanded beta program. Reddit confirmed the update through its advertising platform. The format was previously tested with a limited number of partners. The expansion allows broader use across selected campaign objectives. These include brand awareness and traffic campaigns.
Reminder Ads are designed to help advertisers reconnect with users at a specific time. The ads allow users to opt in to notifications related to a future event or launch. Reddit is continuing to test the feature before a wider release.
Reddit Reminder Ads Build on AMA Promotion Tools
Reddit Reminder Ads were originally introduced for Ask Me Anything events. The early version focused on scheduled live Q&A sessions. Advertisers could prompt users to receive alerts before an AMA started. Reddit has now extended the same reminder functionality to other promotional use cases.
The ads include a visible “Remind Me” button. Users who tap the button agree to receive notifications. These reminders are sent on the scheduled day of the event. Notifications can appear as push alerts and inbox messages. Users can opt out at any time.
Reddit Reminder Ads Offer New Engagement Metrics
Reddit Reminder Ads provide advertisers with new performance data. Reddit tracks how many users choose to receive reminders. This metric is labeled as engaged clicks. Engaged clicks count all opt-in actions, even if users later disable notifications.
The format allows brands to promote product launches, announcements, ticket sales, and digital events. Reminder Ads are intended to support time-sensitive campaigns. They allow advertisers to reconnect with users without launching a second ad.
The expanded beta increases access to the feature. Reddit has not announced a full public rollout date. Guidance for using Reminder Ads is available through Reddit’s ad support resources.
The update reflects Reddit’s broader effort to expand its advertising tools. Reminder Ads join other formats designed to increase interaction and re-engagement. Reddit continues to test and refine ad products as it grows its advertising business.
Source: https://business.reddithelp.com/s/article/reminder-ads
