Snapchat Makes a Bigger Play for B2B Ad Budgets With ‘Spend Smarter’ Campaign
Snapchat wants a bigger piece of B2B advertising — and it is making the case that business buyers are not…
Snapchat Turns Chats Into Songs as Lens+ Gets New AI Features
Snapchat is expanding its use of generative AI with a new batch of creative tools for Lens+ subscribers. The latest…
Snapchat Microdrama Boom Opens New Opportunities for Brands and Creators
Short-form video is changing again. This time, the shift isn’t about making clips even faster or adding another editing tool.…
Snap Launches $2,195 SPECS AR Glasses With AI Built In
Snap is finally putting its long-running augmented reality bet in front of consumers. The company has launched SPECS, its standalone…
Snapchat Study Finds Strong Political Engagement Among Daily Users Ahead of US Midterms
Snapchat is making a stronger case for its role in political and civic advertising ahead of the 2026 U.S. midterm…
Snapchat Brings Dynamic Product Ads Into Sponsored Snaps as Holiday Shopping Heats Up
Snapchat is pushing product advertising deeper into one of the most personal parts of its app: Chat. Snap has expanded…
Snapchat CEO Bets on AI-Powered Advertising to Predict What Users Want Next
Snapchat is looking beyond the usual signals that drive digital advertising. Instead of waiting for someone to search for a…
Snapchat Brings Harry Potter Magic to AR Ahead of HBO Series Launch
Snapchat is leaning heavily into the Wizarding World with a new Harry Potter campaign built around augmented reality, Bitmoji fashion,…
Snapchat Expands Unified Attribution to Advertisers Worldwide
Snapchat is opening up a wider measurement option for app advertisers as it pushes further into performance marketing. Snap has…
Snapchat Sees Sportsbook and Prediction Market Ads as a Growing Opportunity
Snapchat is making a stronger pitch to sportsbook and prediction market advertisers. The platform has released new research on how…
Snapchat Wants to Teach Brands How to Be Funny. That’s Easier Said Than Done
Snapchat has published a new study designed to help brands understand what younger audiences actually find funny. Not “corporate funny.”…
Snapchat Opens the Door to Third-Party AI for Advertising
Snapchat is making another move in its AI advertising strategy, but this one is less about flashy creative tools and…
Snapchat Targets Small Businesses With a Sharper Advertising Pitch
Snapchat is making a direct play for small business advertising budgets, and many are now considering using Snapchat ads for…
Snapchat Will Stop Recommending Fully AI-Generated Videos
Snapchat is drawing a harder line against the flood of automated videos filling social media feeds. Starting in August 2026,…
Snapchat and DICK’S Sporting Goods Link Social Ads to Real Retail Sales
Social media advertising has always had a slightly uncomfortable question hanging over it. One recent example that draws attention is…
Snapchat Says Its Users Find the App More Meaningful Than Other Social Platforms
Snapchat is putting a spotlight on its user engagement, with parent company Snap sharing new research that suggests its platform…
Snapchat Launches AI-Powered Ad Creation Tools for Advertisers
Snapchat is expanding its advertising platform with a new set of AI-powered tools designed to help brands create, optimize, and…
Snapchat Brings House of the Dragon AR Experience to Times Square
Snapchat is taking augmented reality advertising beyond the mobile screen. They are doing this with a new real-world AR activation…
Snapchat India Growth Accelerates With 250M Users
Snapchat is solidifying its position in India as the platform continues to grow its user base and bring in more…
Snapchat Sports Engagement Grows for FIFA World Cup 2026
Snapchat continues to make its case as a key player in sports engagement, with major global sporting events driving real-time…