Snapchat and DICK’S Sporting Goods Link Social Ads to Real Retail Sales
Social media advertising has always had a slightly uncomfortable question hanging over it. One recent example that draws attention is…
Snapchat Says Its Users Find the App More Meaningful Than Other Social Platforms
Snapchat is putting a spotlight on its user engagement, with parent company Snap sharing new research that suggests its platform…
Snapchat Launches AI-Powered Ad Creation Tools for Advertisers
Snapchat is expanding its advertising platform with a new set of AI-powered tools designed to help brands create, optimize, and…
Snapchat Brings House of the Dragon AR Experience to Times Square
Snapchat is taking augmented reality advertising beyond the mobile screen. They are doing this with a new real-world AR activation…
Snapchat India Growth Accelerates With 250M Users
Snapchat is solidifying its position in India as the platform continues to grow its user base and bring in more…
Snapchat Sports Engagement Grows for FIFA World Cup 2026
Snapchat continues to make its case as a key player in sports engagement, with major global sporting events driving real-time…
Snapchat Launches Unified Attribution for App Marketers
Snapchat wants to help its app advertisers measure their campaigns properly. It is bringing forward a new app measurement solution…