TikTok rolls out safer shopping update
TikTok released a new update explaining how shopping on the platform stays safer from fraud. The move comes as TikTok Shop continues to grow and the company focuses on user trust and buyer protection.
TikTok expanded a report focused on requests to remove intellectual property violations. The report tracks efforts to stop fake goods and policy breaches across TikTok Shop. The goal centers on reducing fraud and building confidence in product listings.
Increase in proactive enforcement
From January to June 2025, it increased proactive enforcement actions. As a result, the platform removed many more products before launch than after user reports. By catching issues early, detection systems kept risky products away from shoppers.
TikTok removes fraudulent shopping videos and livestreams
At the same time, TikTok removed millions of videos linked to the sale or promotion of fake goods. In addition, enforcement addressed many e commerce guideline violations. Alongside these actions, the company removed hundreds of thousands of videos and livestreams from shop owners who violated copyright rules.
Simpler reporting for intellectual property issues
TikTok improved the process for reporting intellectual property concerns. Users now file IP complaints in the Shop with fewer steps. Members of the Intellectual Property Protection Centre reach the reporting page with one click.
Focus on long term shopping trust
These updates form part of a broader effort to improve safety across the Shop. As a result, the changes shape how users view social commerce, especially in markets where trust stays lower than on traditional e commerce platforms.
Growth of TikTok shopping worldwide
Meanwhile, ByteDance reported strong in app shopping performance in China, where consumer protections stay stronger. At the same time, it is a global shopping sales increased sharply year over year, showing rising adoption despite fraud concerns.
Ongoing fraud prevention efforts
In addition, the report focused on intellectual property and fraud prevention. At the same time, it did not outline any future policy changes or legal updates. As these efforts continue, the platform keeps strengthening systems designed to block unsafe products and streamline reporting for both buyers and sellers.
