Key Takeaways
- X has introduced two new ad formats: 4:5 and 2:3 aspect ratios, enhancing in-feed advertising options.
- Advertisers can now adapt their creative assets from other platforms more easily with the new dimensions.
- The new formats are available through X Ads Manager, Media Studio, and during campaign setup.
- X generated approximately $2.9 billion in ad revenue in 2025, showing growth but still below pre-rebranding levels.
- The company also reported $1 billion in annual revenue from subscription products, with merged operations with xAI and SpaceX.
X new ad formats have been introduced to expand in-feed advertising options. The platform now supports two additional aspect ratios. Advertisers can use 4:5 and 2:3 formats for image and video ads. These options are available alongside existing sizes.
Previously, X supported 1:1, 16:9, 9:16, and 1.91:1 aspect ratios. The new dimensions provide greater flexibility when uploading creative assets. Advertisers can adapt content designed for other platforms with fewer adjustments.
Updated Ad Format Options on X
The new ad formats can be selected through X Ads Manager. They are also available in Media Studio and the campaign composer tool. Advertisers choose the preferred aspect ratio during campaign setup. The update applies to in-feed advertisements.
The expanded size options allow marketers to better control how their ads appear within the feed. The platform continues to refine its advertising tools to accommodate different creative formats.
Revenue Context and Business Developments
The introduction of the new formats comes as X works to strengthen its advertising business. The company generated approximately $2.9 billion in ad revenue in 2025. This amount represents an increase compared to the previous year. However, it remains below levels recorded before the rebranding from Twitter.
X also reported growth in its subscription products. X Premium and Grok reached a combined annual run rate of $1 billion in 2025. The company has merged operations with xAI and SpaceX. Resources are now shared across these entities.
The rollout of the new ad dimensions provides additional format choices for advertisers using X’s in-feed placements.
Source: https://www.socialmediatoday.com/news/x-formerly-twitter-adds-new-ad-formats-dimensions/813323/
